By Cicely Samuels, Content Strategist
When it comes to publishing content, there's (way) more than meets the eye. Brainstorming, for one, can become a deeply extensive paradox if you're not careful. I'm talking hours of focusing on an idea, backtracking, despising yourself for doing this, etc. Realizing that there is a full-on process behind the content we produce is the first step toward productivity and even inspiration in this area. Finding a useful tool that incorporates that process is the second step. We here at Currant Tech have been using DivvyHQ and we love it! Not only does Divvy incorporate the process behind content strategy and creation...it is, essentially, a digital duplicate of it.
Divvy emphasizes the importance of strategizing, ideating, planning, and producing. In their words, they have a "unique focus on the beginning of the content process" rather than the promotional and analytical side (which most of the content platforms we are publishing to already provide). It's user-friendly and has pretty much any organizational feature that you can think of, but I love it because it has everything that I'm working on in one, perfectly methodized, transparent place. It's incredibly easy to see what's on my plate, what's on everybody else's plate, and the method behind the madness. Plus, there really isn't one set, "correct" way to use it. You can use Divvy in whichever way that you want to. Basically, Divvy has made sure that all of the best workplace practices are rolled into one.
With the wonders of DivvyHQ you can:
Organize An Idea
I know that sounds nearly impossible. Divvy can't literally go into your brain and stop it from spinning at 100 mph, but it sure can provide you with a specific place to store all of your wonderful (or not) ideas. They call it the "parking lot". Your idea can either stay there, move into production, or you can scrap it all together. But having a low-pressure area to place your ideas, without referring back to a ratty notebook or scrolling weeks into your inbox, feels like a safety-net of sorts.
Then Get The Ball Rolling
Once you have a content piece that you're ready to develop, you can move it from the parking lot to "planning" and then to "in production". I'm actually writing this post in the production phase. How meta. Here, you can choose a deadline and post it on the calendar, share it with your team members, select a target audience & the category your piece falls under, plus you can even add an entire production schedule. Whilst establishing my content I can also start finding pictures, videos, graphs or links to other content, and store it all right here in Divvy. I love this because I don't have to have a million tabs open.
Coordinate Your Team
In Divvy, there is a wonderful emphasis on team work. Different team members can assign themselves or others specific tasks. You can also invite team members to edit your work, and you can edit others work - but only if they want you to. Everybody has their own title and job description in this digital workplace, much like your in-person office experience. Users can either be an admin, editor, contributor, or an internal reviewer - each of which has different capabilities (and responsibilities). Another important thing to add is the calendar aspect - depending on what kind of work your business is up to, you can have one calendar, 17 calendars, or even a calendar within a calendar - it's totally up to you. That's the best thing about Divvy. If you don't see yourself using a few of the features, you don't have to.
Publish Your Genius
I'm not exaggerating when I say that you can accomplish everything from Divvy. If you're an administrator for your team, you can go into Divvy and connect to all of your social channels so that with the click of a button...your content is published on multiple platforms all at once. Or, you can schedule your content to be sent out into the world at the exact time that you think your audience will be the most susceptible to it. You can also create the image to accompany your post and an enticing blurb that will pop up on the actual social post, convincing your audience to click and read the rest.
And Stop Living Through Email (yay!)
Rejoice! By using Divvy as your content and project management platform, you are seriously reducing the amount of time spent on often confusing email chains. Divvy just stores everything on this one website. I know I've said that a lot here - but it's important and stress-reducing! Also, unless you want it to, Divvy won't send you 89,760 emails a day. No daily progress reports that you won't read, no notifications every time someone types a single word into a template...no problems.
Currant Technology Group firmly recommends DivvyHQ as your go-to platform for content ideation, strategy, production, and publishing. It's easy, it's stress-reducing, freeing, and therefore it's made the content process a truly enjoyable one!